ABOUT

My most recent role as a Senior Content Writer at Highmark Health infuses over two decades of copywriting expertise, developing compelling content strategies for Medicare, Medicaid, and B2B products. My dedication to clear and impactful communication has significantly elevated Highmark.com's user experience, thanks in part to concerted SEO efforts and a focus on cross-functional collaboration.

My certification and role as a Health Literary Specialist allows me to provide and clear and consistent plain language communication to audiences who may have trouble understanding the complexities of health care and health insurance terminology. 

With a career that spans providing creative oversight for both print and digital platforms and establishing trust through transparent content curation, my mission remains constant: to tell the stories that resonate with audiences and drive brand engagement. By leveraging AI tools such as ChatGPT and Google Sidekick, I create better opportunities to enrich and enhance user interactions across all digital and print touch points.

Learn more about how I can help your company or organization achieve greater success with the right communication. At the right time.

  • Trisha Izzo / UX Designer at Highmark Health/Lean UX Agile Methodologies

    Chris has been an exceptional collaborator on multiple projects every step of the way. He brings a thoughtful, solutions-focused mindset and is always open to feedback and conversation, especially when it comes to improving the user experience.

    He’s proactive, communicative, and genuinely invested in delivering quality work. but what I appreciated most was his willingness to collaborate across disciplines and his ability to adapt quickly in a fast-paced, digital environment. He’s a strong teammate and someone I’d gladly work with again.

  • Amanda Hauser / Experience Marketing Project and Traffic Manager

    I can confidently say that Chris is an exceptional Senior Copywriter. His ability to craft compelling copy across a wide range of channels—from traditional media like print and OOH to digital, social, web, radio, and TV—sets him apart. 

    Chris's ability to smartly and strategically leverage AI in the creative process, means his work is cutting-edge and highly effective. He has an innate ability to ask the right questions when analyzing briefs, enabling him to deliver sharp, on-point copy that perfectly aligns with the strategic goals of the campaign.

    Beyond his technical skills, Chris is a joy to collaborate with. I would eagerly work with Chris again, because he's an amazing asset to any team!

  • Kelsey Bowen, MS / Performance and Lifecycle Marketing Leader

    Chris was great to work with. I worked with him at Highmark to create content and end to end user interfaces for our Medicare line of business. He was always very thorough, worked hard to understand every line of business he supported, understanding clearly that strategy was at the core of all of our work, and his writing reflected that. Chris would dive in head first to truly understand the core of the content he was asked to produce in order to truly tell an end to end story. He would make necessary adjustments to support quick turn projects without hesitation or complaints. 

    He has a talent for making even the most complex of subjects sound and read simple to the customer, especially in the digital space. Any company would be lucky to have Chris a part of their team and I hope to work with him again in the future. 

  • Eric Spaulding / Design Leader at AirBnB

    I had the privilege of working with Chris and managing him for close to 9 months while he worked on the Atlas Labs team at Highmark Health. Calling him a writer is a bit of an understatement -- Chris dives into whatever the topic is at hand to get to the story at the center of it. He spent time crafting personality-driven responses for a member facing chatbot, managed a large scale project around implementing a digital knowledge management practice, created Bot style guides and contributed to additional creative around medicare tools and experiences. Like the best writers, he immerses himself in the world he is writing about, and brings it to life via his understanding of place, setting, context, and use. I'd jump at the chance to work with him again.

  • Jennifer Schlieper / Emmy Nominated, Award-Winning Director at FLYING SCOOTER PRODUCTIONS

    There are few writers that can capture the heart of a company quite like Chris Lawton. He can meld into a team or work independently. He understands that strategy is at the core of storytelling and propels the narrative to drive customer action. No matter the subject or the target - business-to-business to retail-channel marketing, Chris can streamline messaging and help build brands. He's the first call when faced with a challenging project - easily handled by his masterful skill of putting the client at ease and solving the textual problem.

  • Bernd Preuschoff / CEO at CodeCamp:N (Digital Subsidiary of Nurnbereger Insurance Group, Germany)

    We had the pleasure to work with Chris during the re-launch of our Schwan Cosmetics Website. He was hired to work with the our project team and our external agency to review content that had been written and originally translated from German into English. Looking at his results, we were really impressed: What he did was to recreate the original content into fresh, creative, and emotionally impactful new content. He provided a new take on what was written and made it very appealing, not only for global, but especially so for our US client audience. Everyone here at Schwan Cosmetics has enjoyed the process, and the product, of working with Chris.

    I recommend him highly, especially if you have a need to communicate and promote your international business with your customers.